I directed, illustrated, and animated, seven 30-second spots for TV and web with an anything-goes style to champion the power of fresh breath: CoolBreathPower. I got the job because BBDO needed a visual style and sensibility ripped from the mind of a socially awkward, minimally talented, teenager. It's something I was born to do, still I needed to hire a team of 4 animators to help complete the project. That gave me a little more time to illustrate the majority of a very deep interactive companion website, some banners and alternative package designs. For a bit over a year, if you saw an ad from Winterfresh, on a TV, computer, or Times Square billboard, I probably drew it.
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CLIENT
BBDO Chicago for Wrigley
CREDITS
Director, Illustrator, Animator: Karl Ackermann
Additional animation: Jon Brzyski, Takeshi Murata, Eun-Ha Paek, Arthur Jones
Producer, Creative Direction, Copy: BBDO Chicago
AWARDS + RECOGNITION
Communication Arts Interactive Annual
The FWA Awards
Adobe Site of the Day
HOW Magazine Interactive Annual
The Gunn Report
Ad Age Editor's Pick
BBDO Chicago for Wrigley
CREDITS
Director, Illustrator, Animator: Karl Ackermann
Additional animation: Jon Brzyski, Takeshi Murata, Eun-Ha Paek, Arthur Jones
Producer, Creative Direction, Copy: BBDO Chicago
AWARDS + RECOGNITION
Communication Arts Interactive Annual
The FWA Awards
Adobe Site of the Day
HOW Magazine Interactive Annual
The Gunn Report
Ad Age Editor's Pick