The Fin

Northwell Health wanted print and banner ads to feature their veteran services and philosophy of innovation. Instead, we offered a process to create a true innovation for veterans. We found that while many prosthetics help amputees excel at specific activities, none simply allow them to both walk and swim naturally without changing limbs. Together with Northwell Health, we selected, guided, and supported a team of experts to create a ground-breaking amphibious device: The Fin. It’s now in its second round of clinical trials, has served as a multi-year source of free press (including the front page of the NYTimes Science & Technology section), was recognized in Time Magazine’s Best Inventions of 2018, and became the focus of a media campaign that included TV, a website, documentary, and some pretty good print and banner ads.

AWARDS
TIME'S BEST INVENTIONS OF 2018 - Honorable Mention
2018 ONE SHOW - Physical Product - Bronze
2018 ONE SHOW - Public Relations - Merit
2018 ONE SHOW - Innovation in Health & Wellness - Merit
2017 CANNES PHARMA LIONS - Silver
2017 CANNES PRODUCT DESIGN LIONS - Bronze
2017 CANNES PR LIONS - Shortlist
2017 LONDON INTERNATIONAL AWARDS - Health - Bronze
2017 CLIOS - Product Design - Gold
2017 CLIOS - PR - Bronze
2017 CLIOS - Innovation: Product Innovation - Bronze

RECOGNITION
Featured on Front Page of the NYTimes Science & Technology, NYTimes facebook live, CNN, NBC, CBS, Adweek, Creativity