Say hello to Puma BeatBot - a programmable, self-driving, line-following robot that enables runners of all levels to go faster than ever - with a real visual target to beat, not just the time on a stopwatch. Set the speed and distance you want to beat, place the unit on the starting line of a track, and go. With a top speed of 44KMH, BeatBot can recreate Usain Bolt’s record-shattering 100m dash.
AWARDS
2017 ONE SHOW - Print & Outdoor: Craft / Use of Digital Technology - Merit Award
2017 ONE SHOW - Innovation in Interactive - Shortlist
2016 CANNES CYBER LIONS - Silver
2016 CANNES PROMO + ACTIVATION LIONS - x2 Shortlist
2016 CANNES CREATIVE DATA LIONS - Shortlist
2016 LONDON INTERNATIONAL AWARDS - Product Design - Bronze
2016 LISBON INTERNATIONAL AD FESTIVAL - Creative Innovation - Bronze
2016 CLIO - Product Design - Shortlist
RECOGNITION
Featured on Lürzer's Archive, Adweek, Creativity, TechCrunch, Engaget, FastCo, Mashable, Huffington Post, GQ, Design Boom, Men's Health, psfk, Devour, NBC Sports, and more.

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